Project Management by the Numbers

Project Management an interesting subject always a challenge, ever-changing and something you can be very passionate about and at the completion of a successful project you can be proud about what you have achieved. I have done over long periods of my career working in part in Major Projects for a multi-national and running projects globally for other organisations and have been involved with pretty much most of my life.

However, we seem to be moving into an era of Project Management by the numbers.

So rather than running projects it seems we now seem to let software do it for you, today companies look for qualifications in and rely on processes and software such as Prince 2 and Agile/Scrum which have come from software industry. The problem is that they were derived from the software industry and do not necessarily fit with “real world” projects.

And based on what I see from the likes of Apple with their latest debacle with the release of IOS10 and the regularly defective Windows systems and the constant updates and patches, which as we all know are just covering up major flaws in their systems. So do these project management systems actually work?

Certainly, Prince 2 being derived from the IT industry and the Government you have to wonder why such “religious fervour” is given to it, with the poor success rate of government software projects I will let you decide based on the billions that have been wasted so far.

Though as a start point for someone with no experience it will have its benefits in giving structure to a project.

There are other systems such as the PMI’s (Project Management Institute) Project Management Professional (PMP) qualification that take a wider stance. PMP is the most widely known certificate, which originated within construction industry. It covers a lot of ground but not everything is needed for all projects. In fact, each project needs its own customization, which is general based on risk, and I hate to say it but also budget.  What I mean by that is you do not use the same approach for building an aircraft vs designing toothpick.

So are we too reliant now on systems rather than actually being able to run projects, inspire staff and communicate with suppliers, team members and the wider project network.

Running a project is as much about communication and building a team that all have aligned goals from different disciplines as it is about systems. You can build a beautiful Gant chart with all the resources, risks and critical path identified, but that does not mean your project is going to be a success.

Good project management is like good science and engineering. Certainly, you have to follow a process so that projects don’t become chaos or fail, but without the ability to drive a project, inspire confidence, control budgets, pick the right team and crucially have the ability to adapt and be flexible then you will have serious problems.

Many of the old adages will still apply “if it can go wrong it will go wrong” no matter how much planning you do and yes every project “will fill the time available” and usually more.

I know some will disagree, and they will say follow the process and it will always be perfect, but in my experience projects can be upset from everything from political upheaval, change in direction at board level, un-expected resource issues or supplier problems even earthquakes or war. Most of which could not have been predicted or factored in, unless there is an unlimited time and budget, which is never the case.

You do not need any certificate to practice good project management as long as you are well organized, you can lead a team, control suppliers and budgets and your communication and inspirational skills are good, and lastly you have a lot of experience and are flexible enough to deal with all things that will inevitably blow your project off course.

Certainly, the qualification will help if you have little or no experience, it will help you to build a working framework and understanding of how to take any project and put effective, communicable structure to it.

However, sometimes the tools and knowledge resources and tools can be so numerous that you get lost in them, which is where much of the experience comes into play.

You need experience and a clear end goal in mind and to derive something that fits what you’re trying to achieve in a way that you grasp and your team grasps, and that fits your environment best.

Very much like the football manager explaining his tactics to the team, if they don’t understand it, the entire process will fail.

A project manager should have all the tools and techniques needed to run a professional project. However, in my view completing a year of dedicated study to gain a certificate without many years of hands-on project experience will not make you a project manager.

Project management is not simply a case of arbitrarily “running the numbers” it is much more, involving interpersonal skills, organizational skills, finance skills and determining the best use of resources and team fit at the very minimum.

This can’t be done in the classroom alone.

I am certain there will be many that will disagree, and I welcome your comments.

 

By Ewart Dudko-Richardson

 

Email : info@guvnormedia.co.uk

Web Site: www.guvnormedia.com

Phone : +44 (0) 843 289 4742

Email : edudkorichardson@guvnormedia.com

E-mail: info@guvnormedia.co.uk

LinkedIn Profile : http://uk.linkedin.com/pub/ewart-richardson/11/288/429

Twitter : @EwartRichardson

When is it OK to post Poor Quality Video on your Website and your YouTube Channel?

The answer is simple – if you don’t want anyone to watch or you simply don’t care about your company brand, sales or business image.

We have had an interesting few weeks with video content with one of our recent video’s raising more than £1.5 million for a client and another video on YouTube heading towards 130,000 views and picking up around 5,000 to 10,000 plus views a week meaning its been hit over a million times.

We have asked the burning question with two very different films why have they been so effective?

I think the answer is very simple, they were made by our professional team, presented by professional presenters, edited incredibly well with lots of key information that resonated with the audience that they were intended for.

The film that has had the larger viewing figures of the two is a review of the new 2016 Evoque, the film was approved by JLR and has no doubt “tipped” a few more customers over the edge into buying the car, that said it was and is a review, not an advert.

Why has this video been successful and why have similar video reviews by others that have been shot on iPhones not been anywhere near as successful?

Certainly, we all know that a video of a cat doing something crazy will get thousands of views, pretty much any “cuddly” animal doing something crazy will get high viewing figures on YouTube and they are often shot on a “wobbly handheld iPhone” so why wouldn’t say a car review or something more substantial not be watched and not fill the audience with confidence about the product when a “cuddly cute pet” would?

I think the answer simple, a 15 second cuddly pet is a one off “accident” that is not important and is not judged or expected to be high quality, it is what it is, an amusing accidental one off short video.

Whereas a car review is something you are considering investing in, something you might buy, a high ticket item and the quality of the video and the information in it will be judged against its piers from say Top Gear, Fifth Gear, AutoTrader etc. who invest substantial budgets into producing high quality polished video reviews, that very quickly exposes the poor quality ones.

Also would even consider buying a car over £40,000 from a review shot on an iPhone with bad sound and camera shake? I am not sure I would take the content seriously would you?

So anything that you produce for your product has to match the expectations of your customers, so if you sell low quality product and it low budget then fine make video to fit that niche, but if you want to exude quality and something that is worthwhile then your Video content will have to match.

Would a “wobbly” iPhone video with poor sound quality get you into the show room to spend £40,000 plus?

Oddly enough the same goes for the second video but for entirely different reasons, this video was not intended for a mass market and it is about a specialised piece of equipment that will have a major impact on all our lives but is for a small market. However, the company needed to make sales and get investors interested to put money in so that the company could expand.

So how do you get investors to be convinced enough to put over £1.5 million into a business?

You make sure that the story you tell is in a language the investors understand and this is where the production team that can produce high quality video comes in. Our team created a narrative that allowed a story to be told to a wide audience, financiers and business people who perhaps are less interested in what the technology can do but about what it can achieve and where its niche is, where it can generate business.

Even the UK’s largest Crowd Funding organisation AngelsDen will tell you “no video, no crowdfunding”.

So in that case why do so many companies persist in putting out low quality video to sell their products, again I think the argument is very simple, they do not believe they are being judged by the market and they think “anyone can make good quality video” and simply that is not true.

If it were, we would all have Hollywood great movies to our names or a string of TV shows, and simply people haven’t. It is a very difficult and skilled job to product a Video that will work for your business. It takes care time and thoughtfulness to understand what you want to achieve, to whom and why. Then to craft a video that works for you showing your products and services in their best possible light.

It’s very simple if you are not getting the views or you are not getting success from your video then probably you are not doing it very well.

Even some of the big companies don’t do it right, how many times have we seen a “talking head” on a finance site? Do you watch or listen? I know I don’t, so why do they persist in doing them? It’s more probable lack of knowledge of how video works and perhaps the ego of the person in the video.

“I must be great because I am on the board, so everyone must want to hear what I have to say ?”

Unfortunately, that is not always the case, not everyone is a good speaker on camera, it is a skill that has to be learned, practiced and worked at, it is not 5-minute job.

We meet many executives and senior manager who tell us they don’t need a script and that they can deliver everything first time perfectly. That is normally a sign that we are in for a very long day of “Umms” and “errs” and much more besides including a very long editing job.

I would think that Russell Crowe or Brad Pitt are probably not good at banking, but they are very good actors. So they stick to what they are good at and perhaps others who think they are great on camera should stick to what they are good at?

I would hope that this will help a few of you to decide that making quality video’s that will affect your bottom line is best left to the experts, like most things in life.

However, for those who still want to do it themselves we are in the process of creating a number of training courses that will help you a little.

The first will be available later in January it will be presented by our Creative Director Mark Alexander Todd who has produced programmes for the BBC and several other major organisations, several feature films and has worked in Hollywood and the UK so his insight and knowledge helping you will be vital for you to make video that is not only of decent quality but also something that will help your bottom line.

But you won’t be Steven Spielberg overnight.

Alternatively, if you would like help with your video content from a company with a long track record in success perhaps give us a call.
Ewart Dudko-Richardson

http://www.guvnormedia.com

@EwartRichardson or @GuvnorMedia_

info@guvnormedia.co.uk

Tel : +44 (0)843 289 4742

Sandler Trainings Marcus Cauchi Lectures on RECRUITMENT – HIRING BOND NOT BEAN – A MUST WATCH webinar event

This Week we are running another WEBINAR PLUS EVENT on behalf of Sandler Training.

This time Marcus Cauchi will be lecturing on RECRUITMENT – HIRING BOND NOT BEAN in this is a compelling and MUST WATCH webinar event.

It is FREE on the 9th of December at 15.00 BST (UK) but places are limited, they go fast so book now to avoid any disappointment.

Certainly, if you have to recruit because it’s your job or you are a professional in HR then this really is a MUST WATCH for you.

Even if it is a rare event in your working life there may come a point when you have to recruit someone, so why not learn from the best?

Marcus, who is very much an expert in this field having worked and consulted for most of the major companies and advised those a little smaller. He will be taking you through the “do’s and don’ts” and ensuring that you don’t pick the wrong candidate.

We all know that picking the wrong candidate for any position is not a good thing for you or your business so why do it?

Learn from the very best and make your recruitment process a little easier.

Marcus will be looking at

• The most common mistakes in the recruitment process

• Clues to competence

• Giving you his bespoke hiring template

• Discussing interviews skills and techniques

• How to scoring your candidates

• How to remain objective

• Onboarding

And Much More

And at the end of it all you will be able to have a live Q and A session with Marcus, whether you agree or not Marcus will be as ever inspiring, interesting and though provoking.

All of this is Free – so book your seat now for this fantastic opportunity to learn from an expert in this field.

9th Dec at 15.00 BST (UK)

Register Now

Book Your Seat at

http://bit.ly/1m19QB2

For further details contact info@guvnormedia.co.uk or call +44 (0) 843 289 4742

£1 million in extra revenue for one client, Video Content with over 1.5 Million hits, was 2015 a success?

At the end of each year you tend to look at what you have achieved and t this time of reflection we have looked back at our business and who we have helped achieve success.

It’s not been an easy year, is it ever in reality? It’s not been a story great success achieved with ease, it has however been story of success because of a great deal of hard work put in by our team on behalf of our clients.

In terms of our team I would like to thank them for their efforts and in terms of our clients I would like to thank them for being patient and listening to what we told them and the way things tend to work.

If I look at the highlights some of our clients as a direct result our video campaigns and the way we structured their message in video format have made over £1 million (around $1.5 million) over and above what they would have made.

That makes us feel proud that we have done great job and if you look at what they invested to achieve that success, it was just above £10,000 so not a bad ROI.

We have clients that have raise around £1/2 million ($750,000) for the same level of investment and some investing now that will raise who knows what next year.

We have created videos for clients that are now on YouTube that with a little push are now hovering around the 10,000 views and rising.

In total our video content we have created is being hit by around 32,000 per week so that now equates to around 1.5 million over a year.

So someone is watching something and engaging with the content we put out.

Let’s be clear not every video is a great success but many are and many are starting to raise the profile of our clients.

You may ask how we do this, it’s not just one point of attack, our team are very much from the film industry and TV and not only understand how to get maximum engagement in our client’s message but our team also understand that you need to promote your video, your message and have a plan to do that before you start.

There must be a clear goal that is to be achieved with a clear message with the use of every medium in this multi-faceted marketing environment, to promote the video.

We pride ourselves on getting a simple message from a complex subject, even very difficult concepts for most people to understand, but it can be done, who didn’t understand our film on Liquid Liquid Counter Current Chromatography? Perhaps you didn’t until it was titled “Finding a Cure” and the film spoke about the way the technology is being used to find new cures for cancer, diabetes and more.

That engaged with the company’s market and raised them over £1 million because people understood what the company did.

It has turned their business around.

https://vimeo.com/143812822

Also unlike perhaps other video companies we just don’t film what you ask and walk away knowing you look poor, with a weak message and ultimately leaving you with something that will damage your business.

We look to build long term relationships, we look for success and failure and if a film or video is not working we work with a client to review that message or video and perhaps re-edit it to gain more viewers and more potential customers, its all about attention to detail and maximising every opportunity no matter how small.

Something the major advertising houses have done for many years.

Each view is another potential customer or investor or key influencer.

So has 2015 been a success most definitely for our clients and I think long term it will be seen as a success for us to because the sort of confidence we are building with our clients can only ever lead to long term success a growing business and the belief that you really can make a difference.

If you think we could make a difference to your business then get in touch at info@guvnormedia.co.uk or tel: +44 (0) 843 289 4742

By

Ewart Dudko-Richardson

On Behalf of Guvnor Media

Twitter @EwartRichardson

LinkedIn : https://uk.linkedin.com/in/ewart-richardson-42928811

Who else wants to save money, give better customer satisfaction make extra sales by better training?

Training, should it be written, verbal or visual or a combination of all three?

With technology available now my view it should be a combination of all three so why is there a persistence amongst many of the companies that supply us with instruction manuals or leaflets with equipment or units that require some form of assembly to ignore the visual and the verbal?

It has always struck me as odd particularly in the retail sector that these two primary methods of communication are still ignored. For one it must cost thousands in dealing with returns when a simple video, which gives both verbal and visual communication, would leave very little to miss-interpretation and therefore give a shop or show room a satisfied customer and no returns to deal with.

Worse still even when retailers are selling communication devices such as a TV you still get a huge manual to wade through, why not have a set of simple video instructions available on the TV or from a Website or embedded on the TV itself or via an App?

Pretty much everyone now has access to the internet via a mobile device or PC and it is unlikely that someone would buy an internet ready TV without actually having access to the internet?

So why not use video as part of the instruction set, why spend out all that money on printing when it is not required, if you want a manual simple have it in PDF form available for download, but surely a simple set of instructional videos available on a mobile device would be far better and far more useful most people.

Even take a new car purchase, you get a huge hand book which you have to deal with, why? I understand that there is a legal requirement but do we really need a big printed book to wade through to tell us how to check the tyre pressure? Surely a simple video could be used which would make things much clearer and remove the miss-interpretations that happen when people read a manual.

I can hear some people say that producing a set of videos for each model car will be expensive, well actually it won’t.

Because like all equipment produced now many of the components are common across each range therefore the number of video’s required will be less as many will fit every model.

Meaning the cost per video is down into pennies per car even if it has to be shot in different languages, without the printing and distribution costs.

The same is true for domestic appliances and a host of other items on sale.

Certainly if you look at self-assembly furniture there are many common elements.

It will just take a little thought, rather than just being an after-thought.

Even updates become simpler because if the video “pack” or “deck” is broken down into small sections so updates can be applied from a library very simply and quickly without any of the associated re-distribution costs.

Even simple tools could be applied such as QR Codes or Augmented Reality such that when your mobile device is shown an areas of a piece of equipment it recognises it can show the appropriate training or instructional video.

None of this is “rocket science” all of the technology exists now, so why is this not being adopted?

Don’t we all jump to YouTube if we can’t fix a problem? Normally someone has made a video about how to fix just that problem, so why is it not being adopted by the manufacturers themselves?

Because unfortunately I think there is a problem of technology lag, the staff who are tasked with providing the “instructional documentation” are probably out of step with what is available as well as being out of step with their clients.

Companies do not think holistically, there really is no “joined up thinking”, so where the engine management section of a car company is say working to the very latest fuel mapping software available, the section providing the manuals is working with systems that are perhaps several years out of date without thinking to match.

It really is thought of as an after-thought.

Why have say Ikea or B and Q not adapted the video approach to save on the huge number of returns from customers who just cannot understand written instructions, why do they not understand the money saving opportunities they are missing?

And by using the visual medium you also have the chance to cross-sell and upsell your offers for free, advertising costs and there they are missing huge upsell opportunities.

It is something that other more forward thinking industries have recognised for a long time, look at the likes of Apple and Microsoft, with an iPhone or iPad there is no manual but there is a website with Video Content and upsells/cross sell or even trailers of new products.

The same model could apply to Ikea, B and Q and even your local Ford dealer if they could think holistically.

So perhaps now is the time for these companies and others to step up to the plate and catch up with the technology that surrounds us all and help your clients and customers.

If you are not sure how the inclusion of video in your training, online instruction manuals and product sales and demonstrations can help your business grow and make you extra sales then perhaps have a conversation with us at Guvnor Media and we will show you how we have done this for many of our clients.

 
Ewart Dudko-Richardson

 
@EwartRichardson or @GuvnorMedia_
Email : edudkorichardson@guvnormedia.com
Tel : +44 (0) 843 289 4742
http://www.guvnormedia.co.uk

Please make your own video content, its important, it plays a big part in our customers success

It might be an odd thing to say as a company that has built its business as video supplier, but we actually encourage people to make their own films.

I had a conversation this morning with a prospective clients and they said “Yes I called because I wanted a quote to do a short promo film, but the chap I work for has an expensive camera and we were out last night got a bit drunk and we decided we would probably do it ourselves – save a bit of money and I can throw a few words together as a script and it will do for our website”

There you have it anyone can make a film and we actually are really happy for them as they will save a money, in the same way you can save a bit of money if you fix your own car or do all your own DIY.

I am pretty certain today with access to smartphones with pretty good lenses on them and some pretty good tech including DSLR’s etc. that actually anyone can make a film.

In fact, YouTube littered with video that all sorts of people have made and there are lots of videos on Websites all around the world with someone talking to a camera.

However, and here is probably the kicker, how many do you watch and take seriously and how many would inspire you to buy a product or have confidence in the company or follow through on the training course?

I suspect very few, now the question you have to ask would you buy a high ticket expensive item such as say a high class car if the video was made by someone who is not trained, on a script thrown together and ill lit footage?

Would that convince you that the company was serious? That the product was high quality and would you part with your hard earned money to buy such a product?

I suspect not, I suspect that probably you would give companies with poor quality video on their site a wide berth.

If making crafted high quality video with a strong script and message was easy to create after a drunken night out I would suspect that the entire advertising and film industry would have been dead a long time ago.

I don’t think the latest John Lewis advert was thrown together after a night down the pub, or the latest Samsung TV advert was derived after 10 minute at the coffee machine or indeed Bentleys latest advert was made during an oil change.

No they were all heavily crafted well thought out well filmed, crafted and made by professionals.

To put it in perspective would you trust anyone to service your car, the one that takes your children to school safely every morning, to say a neighbour with no skills or training but they did have a shiny new tool kit. Again I suspect not.

So why would you trust your company videos, which tells the story of your business and is a critical point of contact or indeed part of your sales strategy or even part of a product, say training to someone with no skills either?

Why would you even think you could make your own films with no training or even if you had the right equipment?

Because if that were the case what is the point in University or College or even the most basic training?

If that were the case I could give a complete novice a toolkit and absolutely no training and send them out as a Plumber? Why would they have to serve many years as an apprentice?

Would I trust my life savings to the chap I met at the station this morning because surely he doesn’t need to be a qualified IFA does he?

No I wouldn’t and neither would you, and the same goes for creating high quality video that will generate money for your business and keep your company safe and your customers inspired to buy and trust in what you do and what you say.

So yes I actually encourage people to make their own video for their business, why, because it gives our clients and clients of all those time served professional video and film makers a great chance of taking your business away from you.

 

Ewart Dudko-Richardson

Tweet @EwartRichardson and @GuvnorMedia_

Ewail at : edudkorichardson@guvnormedia.com

Or call +44 (0)843 289 4742

Have you made over £2 Million more in sales this year? Is your message as strong as Apples?

In today’s world when no one wants to waste money on un-necessary spend for advertising, sales or promoting their company, when everyone is looking for a return on investment it’s really good to be able to report that so far this year in our own small way we have generated our clients close to £2 million worth of extra business over and above what they would have normally received.

That proves to us that strategic advertising works, good quality video works and that, integrated with a Website and a sales message that fits your business and is congruent throughout business along with a Social Media campaign that has the values of the company at its heart, then the sales will follow.

Guvnor Media, currently known for our award winning Video work, our Biz To Biz TV channel on Bizminds.tv work very hard with our clients to ensure they achieve results, these recent figures prove this to be the case.

The clients that have done best with us have invested fully in our ethos and listened to what we have told them and employed many of the techniques we have discussed and advised them on.

Some of this has lead to some of our clients opening pipelines across Europe and into the USA and in one case to China.

We have a team that can deliver Video Content as well as advice and the projects from Website Development through to Business Coaching and Mentoring, Social Media Management and more besides.

I wrote an article this year that spoke about not doing Video unless there was a Financial Goal in mind a Return on Investment, and the recent news we have received from our clients reflects this.

At Guvnor Media we would rather turn away work from a client that has not thought about the ROI than create content or any other media that does not have a purpose or will generate revenue.

All Video Content or indeed media of any kind must have a purpose, that purpose should always be to bring in sales, whether that is via the direct route such as an advert or whether it is indirect such as an informational film, training which can save or generate money. It must be something that brings people to your Website/Webinar your shop/showroom virtual or real  or to a landing page to encourage people to buy.

It must have some form of ROI or what is the point, but media, video or otherwise must also be integrated and congruent with the message your company is looking to deliver.

My view is look to the best such as Apple, they use every medium to sell their products and educate and train their clients, but they have a single ethos everyone knows what Apple stands for.

Apples Website reflects their video content which is reflected in their staff, their shops, websites and showrooms and this follows through throughout their product range and their back up service and beyond.

Their entire message is congruent with what they do and sell and company ethos, what has that meant? A massive return on investment because everyone what they stand for what they sell and how to buy their goods and invest in Apple.

So ask the question why are you not as successful as say Apple, for most of our clients it’s very simple, when we meet many of our clients of our clients for the first time often there is no clear goal of what they are trying to present what they want a video or series of videos to do.

That is the first thing we look at, what is its purpose?

Often we look deeper at their entire message and many do not understand that video and its congruence to a business is a “moments of truth” to a client.

Your video maybe the first thing a client sees when they land on your website or find you on YouTube, it may be the first thing on your website home page.

So it’s critical that its message is clear simple and in tune with your business.

And if your company sells high ticket items it’s even more critical, would you buy a car or a £1 million house or even a TV if the video was shot on an “wobbly” iPhone on a Selfie Stick with a confusing website and no clear message?

Is that how Apple do it? The answer is clearly no.

So those customers we have had a great deal of success with this year, those who have listened taken our advice and looked at congruence, their message, the quality and delivery of the message across all parts of their business have gained nearly £2 million in extra business.

So if you want success it cannot be done for nothing, it cannot be done without thought BUT it must be done with a clear view on ROI, a business plan and strategy.

Look at your business and is your message as clear as Apples?
By Ewart Dudko-Richardson

Tweet @EwartRchardson or @GuvnorMedia_

Email : edudkorichardson@guvnormedia.com

Or Call +44 (0)843 289 4742

Video, Film, Advert – It really should be a return on investment!

At Guvnor Media we work with a lot of companies and I spend much of my time in meetings with business leaders who are very successful in their field discussing Video Content Marketing (VCM) and one of the things I hear a lot is “how much is this going to cost?”

Naturally that is a fair question to ask, but perhaps it is the wrong question, the question that should be asked is “What is the cost of I don’t invest” and “What is the return on that investment”.

Our view is simple every piece of video that is shot must have a purpose and a market, if not what is the point.

Even if you take the latest James Bond Film, that has a cost (though I am sure some people believe it cost the same price as their cinema ticket!), in fact an enormous cost stretching into the millions, in fact over $300 million.

However, it had a purpose, target audience, sales and merchandising and so on, so the $300 million investment though huge will be recouped and the producers will move very rapidly into profit, probably in the first week or certainly month.

That is the way every company should view its video content of whatever type.

So is your video content working for you? If not why not, did you ask the right questions, did you do your homework, did you pay attention to working with a company that understands how to make great video content but understands your business, business model, your clients and a company that fully understood what you wanted to achieve rather than just making you a piece a “Video”?

In our view even if it is a $30 or £20 Minivid or your own corporate/sales video such as the one we have produced for a new piece of equipment that will help the fight to cure diseases such as Cancer ( https://vimeo.com/143812822 ) or even an exhibition review (Powtech International Show Video https://vimeo.com/168648088  ) they should all have a purpose.

Even training films for eLearning or a sales video should be viewed as a Return on Investment (ROI) and not a cost.

Everything we do with our clients is based on that premise, to bring money back into your business, be that through leads, direct sales or to create product awareness and build massive databases for the sales team. There has to be value.

Take the Minivids they are designed to create client awareness and remind your clients that you are still there and care about them and are there for them. They quickly and simply re-advertise what you do. So one Minivid reminder at £20 or $30 could bring you back hundreds if not thousands in return for a small investment.

The more expensive film shot for the New Technology (CCC) project has already been used to engage Venture Capitalists to inject many thousands of £’s into the project and is now being used to raise awareness and sell the equipment in China, Europe and soon the USA.

It has already helped raise over £1 Million.

So the cost of that film, which was a few thousand to make may well yield several millions in investments and sales and perhaps even be the catalyst to a new industry.

So if you are making video for the sake of video you are very much missing the point, video like everything else has to pay for itself and should be an investment and not a cost.

Talk to Guvnor Media so we can help you turn your video content into a business opportunity and an investment rather than a cost.

Guvnor Media where Video makes you money.

 

Ewart Dudko-Richardson

On Behalf of Guvnor Media Ltd.

http://www.guvnormedia.co.uk
or
http://www.guvnormedia.com

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Email : info@guvnormedia.com

Tel : +44 (0)843 289 4742

Can this technology speed up and help find new Cures for Cancer, Alzheimers, Diabetes and New Anti-Biotics?

It is a rare thing in life where you get to work on something that actually makes a difference, well for me and in the future perhaps millions of people might thank the likes of Professor Ian Sutherland and his team and latterly Dr. Svetlana Ignatova at Brunel Universities Institute for BioEngineering for their persistence with a technology that may be the answer to the fast track development of the next generation of cancer cures, Alzheimer’s cures, Diabetes cures or control and the new anti-biotics that the world is crying out for.

Professor Sutherland’s team and latterly Dynamic Extractions lead by Dr. David Rooke, have made all this possible, I will claim a little credit as I worked on some of the early prototypes and now as a partner in Guvnor Media have created a film that explains the journey of their work and how it is helping to drive new cures.

To find out how watch https://vimeo.com/143812822

However, if you haven’t watched the film yet I am talking about a process called Liquid Liquid Counter Current Chromatography (CCC), I can hear those that are not familiar with the process saying what on earth is that? And I can hear those Chemists that are familiar with the process saying well that’s not new?

Well let’s answer the first question, what is Liquid Liquid Counter Current Chromatography?

“Countercurrent chromatography (CCC) is a liquid chromatography technique that uses two immiscible liquid phases and no solid support. One liquid acts as the stationary phase and the other as the mobile phase. In Dual Flow CCC/CPC both liquid phases are flowing, as would be common in counter current process extractors. The liquid stationary phase(s) is held in place by gravity or by centrifugal force. The gravity method is called droplet counter current chromatography (DCCC). There are two modes of centrifugal force CCC: hydrostatic and hydrodynamic. In the hydrostatic method, the column is spun about a central axis. These devices are marketed under the commercial name centrifugal partition chromatography (CPC).[1][3] Dynamic mode is often called high-speed CCC (HSCCC) and relies on the Archimedes’ screw force in a helical coil to produce the separation.”

For those who are not chemists I can see you getting even more confused, so put simply the system relies on two liquids one mixture rich in a chemical you want and one liquid that is the liquid doing the extraction. By mixing the two liquids and then separating them the collection liquid acts like a sponge absorbing the chemical you want from the liquid.

The process developed by Professor Sutherland’s team allows this to happy thousands of time in a minute by using high G-Forces and rotational speeds, which is explained very simply in the video.

This may not seem important but without this process new chemicals and cures may be impossible to be extracted from plants.

Remember most new cures are going to come from chemicals found in nature, it is the start of the cycle before they can be artificially synthesised in factories.

Add this to the fact that the losses and waste streams in CCC are far less, meaning it’s a green process and that the process is scalable then the use of CCC in this commercial form could revolutionise the time a new product takes to gets to market and into us the patient.

Meaning new drugs, anti-biotics and cures could be developed quicker and more effectively than ever before at a much lower cost.

Now you are asking why then has this technology not been adopted before, particularly as it is not new.

Simple the systems developed previously have just not been robust enough or have been designed for use in the commercial world.

Brunel Universities Institute for Bio-Engineering led by Professor Ina Sutherland were both persistent and tenacious in their approach to solving the technical problems inherent in the process. One of the biggest of which was dealing with the enormous G-Forces generated during the process which destroyed bearings at will.

Their team overcame seemingly impossible mechanical problems, chemical problems and process modelling problems until it was at a point where commercial systems could be built.

That is when Dr David Rooke stepped in creating the spin off company called Dynamic Extractions, which is devoted to commercially exploiting CCC in the real world. The company is now established and the technology is starting to fulfill its potential.

These commercial systems have now been sold around the world and are beginning to change our future.

Quite sensibly D. Rooke, who heads Dynamic Extractions has retained key members of the Brunel University team which means that they can give any company or research institute using this equipment a head start in their research or commercialisation of any new chemical entities.

One such company that has benefitted from this is BioExtractions in Wales who are using the technology to extract new products from Daffadils farmed in the Welsh hills. Without CCC this would not be possible because the chemical extracted only exists for a short period of time so harvesting and transporting long distances is not an option.

However, because of the compact nature of the new Commercial CCC systems built by Dynamic Extractions this now becomes possible.

Some of this equipment is now being used in remote locations around the world to find these new chemicals and cures which would not have been possible with current process.

The technology is even being exported to China to help them with extracting chemicals from natural products such as Magnolia Bark in Chengdu.

As Sir Richard Sykes (Ex CEO of GSK and chairman of the Royal Institution, Imperial College Healthcare[10] and Chancellor of Brunel University, Chairman of the UK Stem Cell Foundation and currently Non-executive director of Lonza AG) stated during the film about this exciting technology “If I were involved in Natural Product Research today I would buy one of these Machines“

And Sir Roger Jones ( Formerly of the Wellcome Foundation, Founder of Penn Pharmaceuticals Ltd and Lansdales Pharmacies Ltd former Governor of the BBC and former Chairman of the BBC Broadcasting Council for Wales to name a few) stated “It is a most important technology”.

With such luminaries feeling so passionate about CCC the work Brunel have done and its subsequent commercialisation by David Rooke and his team at Dynamic Extractions this technology just cannot be ignored.

Even or Prime Minister David Cameron has called for global action to tackle the growing threat of resistance to antibiotics and this technology can play a major part in the creation of the next generation of antibiotics.

If you have not yet watched the film and you want to understand more about this technology, its importance and where it fits in with the new cures then watch our film about CCC by clicking the link below.

Written by Ewart Dudko-Richardson

If you or your company are thinking that you may to exploit this technology then talk to the Dr David Rooke or his team at

Dynamic Extractions :
http://www.dynamicextractions.com/contact-us
Tel : +44(0) 1753 696 979 in the UK
Tel : +1 (732)-230-3060 in the USA

If you want to discuss how Guvnor Media can help your business exploit and market your highly technical products then get it touch with me at
edudkorichardson@guvnormedia.com
or Telephone +44 (0)843 289 4742
or Visit http://www.guvnormedia.co.uk

MiniVids, what are they and how can they boost your sales with a £20 or $30 investment?

Minivids? What on earth are they? How do they fit in with your marketing and sales campaigns?

We all know that emotion sells and that video is worth way more than a picture and we also know that attracting client’s attention is now very crowded world where attention spans are short and people are under a continual onslaught from your competitors is close to impossible. So how do you get an edge?

What is the solution, well personalization, reach, humor and linked to your very latest offers is one key to maximizing your budget and reach.

That is where MiniVids come in, they send out a strong personal message to your clients and customers that you are thinking of them and the fact that it can be personalised means they know you are thinking about them and you can have it connected to your latest offering which can also be sent out via your social media channels to.

Not only can Guvnor Media create your MiniVid’s at less than you can make it yourself, they also offer a service where they can take your existing video and “wrap” it giving you options such as automatic re-directs, list building, adding multiple active sales buttons, calls to action even “tap to call” or “tap to skype” even “in video” adverts and pop ups.

Making your sales go through the roof.

Also because they use characters that are recognizable they grab their attention of the viewer and at around 30 seconds they also don’t bore them so they are ideal in your social media campaigns.

See for yourself http://guvnormedia.com/product/minions-halloween-mayhem/

Add that to the fact that a MiniVid is under £20 or $30, you couldn’t even make it yourself for that?

Remember once you have your own personalised MiniVid you can send it to as many people as you like maybe thousands on your mailing list or just one or two key customers – the choice is yours.

At the moment Guvnor Media have the Halloween set of MiniVids available for you to purchase, personalize and send to your customers, clients, friends and family.

http://guvnormedia.com/halloween-minivids/

At the end of the day it’s cheaper than sending a card, better than an email and more persuasive than a picture and way more fun.

There will be more MiniVids available in the coming weeks, remember its coming up to Thanksgiving and Christmas.

Also unique and personal MiniVids for an individual or business are available ask me for details at the address below.

Guvnor Media is the original MiniVid maker with the only online Video service, stick with the Original MiniVid service.

There are also other items available from the Guvnor Media online Video site.

Guvnor Media’s Ultra site is the only Online Video shop for a complete video service supplied to anywhere in the world.

Guvnor Media’s Ultra service is a new way of getting your own commercial, infomercial, video or sales video Video content to the very highest HD quality for your business Online.

On the site you can directly order promotional videos, infomercials, adverts and bespoke video content for your business all in HD from under £100.

And if you wanted to get your company message out to millions of businesses in the UK and if you are looking for new ways of achieving this would reaching a potential business audience of 3.5 million is of interest?

Guvnor Media under its Biz To Biz TV banner produces a number of Digital TV Programs and we are now working with BizmindsTV ( http://www.bizminds.tv ), you may have seen the odd item on Sky and Freesat on Fortune Hunter TV.

The platform has now moved to the internet on their platform to give businesses more commercial options, ( https://vimeo.com/105854684 to see one of our shows) allowing Guvnor Media to promote business and events meaning to potentially 3.5 million businesses in the UK.

Which is why Jaguar Landrover have just given us exclusively their latest Evoque “Black Pack” model to review, the review will be broadcast this week.

It has sparked a lot of conversations with a number of my connections on Linkedin and a number of new businesses, both in the UK and overseas as it really is a new way of doing business.

Interested? Then feel free to call me at 07533 319600 or email me edudkorichardson@guvnormedia.com
Ewart Dudko-Richardson
@EwartRichardson or @GuvnorMedia_
http://www.guvnormedia.com
email : info@guvnormedia.com
Tel : +44(0) 843 289 4742